SITUATION
A medical technology company had developed a next-generation minimally invasive surgical robot designed for high-precision soft tissue procedures. With successful trials underway, the company’s executive team began preparing for global expansion and commercialization over the next 24 months.
To support investor discussions and regional strategy planning, the company needed to identify high-potential markets, assess infrastructure readiness, and benchmark local competition. The goal was to create a clear, data-backed roadmap to guide rollout decisions across North America, Europe, Asia-Pacific, and LATAM.
CHALLENGE
While the platform showed clinical promise, the leadership team lacked visibility into regional differences in robotic surgery adoption and hospital readiness. Key challenges included:
- Limited data on robotic surgery penetration and growth across second-tier and emerging markets
- Uncertainty about reimbursement pathways and capital procurement cycles in different regions
- No centralized view of competitor placements and partnership activity by country
- Internal pressure to present a compelling expansion story to potential commercial partners and investors
Without a structured market mapping effort, global planning efforts risked being reactive and inconsistent across functions.
APPROACH
ConsaInsights was engaged to lead a comprehensive market opportunity assessment across 22 countries. Our approach combined data on procedure volume, health system maturity, and competitor activity to help the client prioritize markets and tailor regional strategies.
Global Surgical Robotics Landscape Analysis
We collected data on robotic-assisted procedure volumes, adoption growth rates, and total addressable market (TAM) estimates across general surgery, urology, gynecology, and thoracic specialties. This data was structured to compare opportunity size and growth across geographies.
Infrastructure & Procurement Readiness Scoring
Each market was assessed for hospital infrastructure maturity, robotic procurement trends, and access to surgical robotics training centers. We also included insights on capital budgeting timelines and public vs private hospital dynamics.
Competitor Deployment & Partnership Mapping
We analyzed the footprint of six major surgical robotics companies, including installed base estimates, academic collaborations, and recent tender wins by country. This helped identify underpenetrated markets and white space opportunities.