SITUATION
A medical technology company was preparing to launch a next-generation, transport-ready therapeutic system designed for use across multiple hospital units. The system’s portability and compact design offered potential operational advantages, but hospitals needed guidance on how to integrate it effectively into existing workflows.
The leadership team sought evidence-based insights to demonstrate operational feasibility and maximize adoption across tertiary, secondary, and emergency care settings.
CHALLENGE
Introducing a transport-ready system in hospitals presents unique challenges, including workflow integration, staff training, and logistical planning. The company faced the following obstacles:
- Lack of clarity on how the device could be deployed efficiently across departments
- Limited visibility into the transport paths, storage points, and handling processes in different hospital types
- Variability in staffing, scheduling, and unit layout that could impact device usage
- Need for quantified operational benefits to support internal and external stakeholder messaging
Without clear deployment mapping, the adoption risk could slow uptake, regardless of device innovation.
APPROACH
ConsaInsights was engaged to map in-hospital deployment pathways and identify opportunities for efficiency gains. The project was executed in four steps:
1. Hospital Workflow Observation
We conducted on-site observations across 12 hospitals, including ICUs, ERs, surgical units, and procedural suites. Data captured included device movement, handoffs between staff, storage requirements, and setup times.
2. Pathway Analysis and Bottleneck Identification
Transport routes, usage frequency, and staff handling patterns were analyzed to identify inefficiencies, delays, and high-risk steps. These insights informed recommendations for optimizing placement, training, and scheduling.
3. Stakeholder Engagement
Interviews with clinicians, nurses, biomedical engineers, and supply chain staff highlighted operational pain points and priorities, which were incorporated into deployment planning.