SITUATION
A medical technology company was launching a new compact respiratory care device designed to deliver effective treatment with improved portability and ease of use. The device aimed to address growing demands for flexible respiratory support across hospital settings, including emergency departments, intensive care units, and transport scenarios.
The company sought to demonstrate how its compact device could reduce logistical challenges within hospitals and improve care delivery efficiency.
CHALLENGE
Hospitals often face significant logistical barriers when managing respiratory devices, including equipment transport, storage constraints, and staff availability to operate complex systems. The client encountered several hurdles:
- Difficulty integrating larger respiratory devices into fast-paced, space-constrained hospital units
- Operational delays caused by device setup, transport, and maintenance requirements
- Variability in staff training and resource allocation affecting device readiness
- Limited data to clearly communicate how compact design translates into operational benefits and patient outcomes
These challenges threatened to slow adoption of the new device despite its clinical advantages.
APPROACH
ConsaInsights partnered with the client to quantify and communicate the logistical benefits of their compact device through a multi-faceted research and strategic engagement process.
1. Workflow & Logistics Mapping
We conducted detailed observations and interviews in 14 hospitals to document device transport routes, storage practices, and staff workflows associated with respiratory care devices.
2. Comparative Usability Assessment
We benchmarked the client’s compact device against existing systems focusing on setup times, transport ease, and maintenance frequency to highlight operational efficiencies.
3. Stakeholder Insights
We gathered feedback from respiratory therapists, nurses, and biomedical engineers to identify pain points and priorities related to device logistics and portability.