Adidas - Company Profile
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Adidas Company Profile Overview
About Adidas
adidas is a global leader in the sporting goods industry, known for its innovative athletic footwear, apparel, and accessories. With a commitment to sustainability and performance, adidas designs products that cater to a wide range of sports and lifestyle needs, fostering a strong connection with athletes and consumers worldwide. The brand is synonymous with quality and style, achieving iconic status through its collaborations and endorsements with top athletes and celebrities.
Adidas Executives
- Kasper Rorsted - CEO
- Harm Ohlmeyer - CFO
- Brian Grevy - Executive Board Member, Global Brands
Adidas Locations and Subsidiaries
- Headquarters: Herzogenaurach, Germany
- Regional Offices: North America, Asia-Pacific, and Europe
Adidas Business Segments
- Footwear
- Apparel
- Accessories
- Athletic Equipment
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What's included in this Adidas company profile report?
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1. Company
adidas
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2. Financials
Comprehensive financial performance metrics including annual revenue, profit margins, and year-over-year growth.
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3. Competitors
Primary competitors include Nike, Puma, and Under Armour.
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4. Swot Analysis
SWOT analysis emphasizing adidas's brand strength, product innovation, and sustainability efforts, as well as challenges from market competition and changing consumer preferences.
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5. Growth Factors
Identified growth factors include the rising trend in health and fitness, expanding digital sales channels, and new product innovations.
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6. Hiring Strategy
adidas's hiring strategy emphasizes attracting individuals with cultural fit, creativity, and passion for sports and sustainability.
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7. Business Strategy
A succinct overview of adidas's strategic direction encompassing product diversification, global market expansion, and sustainability as a core value.
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8. Key Business Areas
Key focus areas are sustainable product development, direct-to-consumer sales, and enhancing brand loyalty through community engagement.
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9. Digital Ads Strategy
Overview of digital advertising strategies highlighting targeted ad campaigns, influencer partnerships, and immersive consumer experiences.
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10. Competition Analysis
An analysis of competitors within the sporting goods sector, detailing adidas's unique brand positioning and competitive advantages.
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11. Social Media Listening
Detailed insights from social media listening initiatives revealing consumer engagement, brand sentiment, and emerging trends.
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