Mcdonald's - Company Profile

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McDonald's Profile Overview

McDonald's is a globally recognized fast-food restaurant chain known for its burgers, fries, and breakfast items. Founded in 1940, McDonald's has grown to become the world's largest restaurant chain serving over 69 million customers daily in more than 100 countries. With its commitment to quality, value, and innovation, McDonald's continues to dominate the fast-food industry and remains a favorite among consumers.

Core Products and Services

Food and Beverage

Burgers
Chicken Sandwiches
French Fries
Breakfast Items
Salads
Desserts
Beverages

Franchise Opportunities

Operating Franchise Restaurants
Training and Support for Franchisees

McDelivery and Digital Services

Mobile App Ordering
Delivery Services
Self-service Kiosks

Service Categories

Category	Services Offered
Restaurant Services	Fast-food dining and takeout options with quick service.
Franchise Model	Comprehensive training and support for new franchisees and continuous operational support.
Digital Services	Innovative ordering methods and promotional offers through mobile applications.

Business Model

McDonald's operates a franchising model that allows individual franchisees to run restaurants under the McDonald's brand, while the corporation maintains control over product quality and brand standards. This model has enabled rapid global expansion and uniformity in customer experience.

Sales from Company-operated restaurants
Franchise fees and royalties from franchised restaurants
Sales from branded products and merchandise

The combination of company-operated and franchised restaurants allows McDonald's to optimize profitability and brand reach.