About Shutterfly

Shutterfly is a leading online photography and personalized products company, known for its innovative approach to photo printing and custom products. With a strong focus on user experience and quality, Shutterfly allows customers to create memorable keepsakes from their photos, such as photo books, cards, and gifts. The company has established a formidable presence in the market, enhancing the personal touch of keepsakes with a wide array of professional-grade offerings.

Shutterfly Executives

• Holly H. O'Connor - President and CEO
• Mark J. Ransdell - CFO
• Diana M. LaRue - CMO

Shutterfly Locations and Subsidiaries

• Headquarters: Redwood City, California, USA
• Fulfillment Centers: Phoenix, Arizona, and Durham, North Carolina

Shutterfly Business Segments

• Photo Books
• Cards and Stationery
• Home Decor and Gifts
• Photo Printing Services

What’s included in this Shutterfly company profile report?

• 1. Company

  Shutterfly

• 2. Financials

  Comprehensive financial analysis detailing revenue streams, profit margins, and quarterly growth.

• 3. Competitors

  Key competitors include Snapfish, Mixbook, and Vistaprint.

• 4. Swot Analysis

  SWOT analysis examining Shutterfly's strengths in product quality, customer loyalty, and opportunities for international expansion, alongside challenges such as competition from localized printing services and digital photo apps.

• 5. Growth Factors

  Significant growth factors encompass the rising trend of personalized gifts, the increasing demand for digital photo solutions, and strategic partnerships with retailers.

• 6. Hiring Strategy

  Shutterfly's hiring strategy emphasizes attracting skilled professionals in technology, design, and digital marketing to foster innovation.

• 7. Business Strategy

  Outline of Shutterfly's overarching business strategies focusing on innovation, customer-centric offerings, and scaling production capabilities.

• 8. Key Business Areas

  Primary focus areas are user engagement, product innovation, and enhancing the online customer experience.

• 9. Digital Ads Strategy

  Outline of Shutterfly's digital advertising strategies, including retargeting campaigns, influencer partnerships, and social media ads targeting photographers and families.

• 10. Competition Analysis

  An in-depth analysis of the personalized products market, identifying Shutterfly's unique offerings compared to competitors and the overall industry landscape.

• 11. Social Media Listening

  Insights gathered from social media listening highlight customer sentiment, preferred product lines, and engagement metrics.