Cold Pressed Juice Market Research Report – Segmented By Region (North America, Europe, Asia-Pacific, Middle-East & Africa, Latin America) – Analysis on Size, Share, Trends, COVID-19 Impact, Competitive Analysis, Growth Opportunities and Key Insights from 2019 to 2030.
Published date -30th Jan 2024
Formats -PDF, CSV
What is the Market Size & CAGR of Cold Pressed Juice market in 2021?
The global cold-pressed juice market is estimated to have reached a market size of USD 3.2 billion in 2021. The market is projected to grow at a Compound Annual Growth Rate (CAGR) of 7.5% from 2021 to 2027. Factors such as increasing consumer awareness about the health benefits of cold-pressed juices, rising demand for natural and organic beverages, and the popularity of juice cleanses are driving the growth of the market.
COVID-19 Impact on the Cold Pressed Juice Market
The COVID-19 pandemic had a mixed impact on the cold-pressed juice market. On one hand, the closure of bars, restaurants, and cafes during the lockdowns led to a decrease in the on-premise consumption of cold-pressed juices. However, the increased focus on health and wellness during the pandemic, coupled with the rise in online shopping and home deliveries, boosted the sales of cold-pressed juices through e-commerce channels. Overall, the market witnessed a shift in consumer behavior towards healthier beverage options during the pandemic.
Cold Pressed Juice Dynamics
The cold-pressed juice market is driven by the growing trend of health and wellness among consumers. Cold-pressed juices are perceived as natural, fresh, and nutrient-rich beverages that offer various health benefits. The market is also influenced by the increasing demand for organic and clean-label products, as consumers become more conscious of their food and beverage choices. Additionally, the rise of juice detox programs and the availability of innovative and exotic juice flavors are driving the growth of the market.
Segments and Related Analysis
The cold-pressed juice market can be segmented based on type, distribution channel, and region. By type, the market is divided into fruit juices, vegetable juices, blends, and nut milk. The distribution channels include supermarkets/hypermarkets, convenience stores, online retail, and others. Regionally, the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
By Region Analysis
- North America: The North American cold-pressed juice market is the largest globally, driven by the presence of health-conscious consumers and the availability of a wide range of cold-pressed juice brands in the region.
- Europe: The European market is growing steadily, supported by the increasing demand for organic and natural beverages among the region's population.
- Asia Pacific: The Asia Pacific market is expected to witness rapid growth due to the rising adoption of healthy lifestyles and the emergence of cold-pressed juice startups in the region.
- Latin America: Latin America is experiencing a surge in the consumption of cold-pressed juices, driven by the growing popularity of detox programs and health food trends in the region.
- Middle East & Africa: The Middle East & Africa region is witnessing a gradual increase in the demand for cold-pressed juices, supported by the rising disposable income and changing consumer preferences.
Key Market Players and Competitive Landscape
Some of the key players in the cold-pressed juice market include Suja Juice, Evolution Fresh, Hain Celestial Group, Pressed Juicery, and Raw Pressery. These companies are focusing on product innovation, expanding their distribution networks, and engaging in strategic partnerships to strengthen their market position.
Recent Happenings in the Cold Pressed Juice Market
- In 2021, Suja Juice launched a new line of cold-pressed juices featuring exotic fruit blends and functional ingredients to cater to the growing demand for innovative beverage options.
- Evolution Fresh introduced a new range of organic cold-pressed juices with enhanced nutritional profiles to appeal to health-conscious consumers looking for convenient and nutrient-dense beverages.
- Pressed Juicery partnered with leading e-commerce platforms to expand its online presence and reach a wider audience of consumers seeking healthy and organic juice options delivered to their doorsteps.
- Raw Pressery collaborated with wellness influencers and fitness experts to promote its cold-pressed juices as part of a holistic approach to health and wellness, driving brand visibility and consumer engagement.