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Probiotics Market Size, Share, Industry Trends and Forecast to 2030

Probiotics Market Research Report – Segmented By Region (North America, Europe, Asia-Pacific, Middle-East & Africa, Latin America) – Analysis on Size, Share, Trends, COVID-19 Impact, Competitive Analysis, Growth Opportunities and Key Insights from 2019 to 2030.


  • Published date -30th Jan 2024

  • Formats -PDF, CSV

  • Region -Global

Probiotics Market Size & CAGR

The global probiotics market size was valued at USD 45.64 billion in 2023 and is projected to reach USD 74.69 billion by 2030, growing at a CAGR of 7.8% during the forecast period. The increasing awareness about the health benefits of probiotics, growing consumer preference for natural products, and the rising demand for functional food and beverages are driving the market growth. The forecast growth rate from 2023 to 2030 indicates a steady expansion in the probiotics market as more consumers adopt healthier lifestyles and seek products that support their gut health.

COVID-19 Impact on the Probiotics Market

The COVID-19 pandemic had a mixed impact on the probiotics market. While there was a surge in demand for immune-boosting products, including probiotics, during the initial phases of the pandemic, disruptions in the supply chain and manufacturing processes led to challenges in meeting the increased demand. However, as consumers became more health-conscious and focused on strengthening their immune systems, the demand for probiotics continued to grow. The pandemic also underscored the importance of gut health in overall well-being, driving further interest in probiotic products.

Probiotics Market Dynamics

The probiotics market is driven by factors such as increasing consumer awareness about the benefits of probiotics for gut health, the growing trend of incorporating functional foods and beverages in daily diet, and the rising prevalence of digestive disorders. Probiotics are known for promoting a healthy gut microbiome, which has a direct impact on overall health and well-being. The market is also influenced by advancements in probiotic research, new product developments, and innovative formulations that cater to diverse consumer preferences.

Segments and Related Analysis of the Probiotics Market

The probiotics market can be segmented based on product type, application, end-user, and technology. Product segments include probiotic supplements, probiotic food and beverages, and probiotic animal feed. Applications of probiotics range from dietary supplements to functional foods and beverages, pharmaceuticals, and animal nutrition. End-users of probiotics include adults, children, and animals. Technologies utilized in probiotics production and formulation include fermentation technology, encapsulation technology, and genetic engineering.

Probiotics Market Analysis Report by Region

Asia Pacific Probiotics Market Report

The Asia Pacific region is a major market for probiotics, driven by the growing consumer awareness about gut health, the popularity of traditional fermented foods, and the increasing adoption of probiotic supplements and functional foods. Countries like Japan, South Korea, and China have a strong probiotics market due to their cultural affinity for fermented products and a focus on preventive healthcare. The market in Asia Pacific is characterized by a mix of global and local probiotic manufacturers catering to diverse consumer needs.

South America Probiotics Market Report

The probiotics market in South America is poised for growth due to the rising consumer interest in health and wellness products, the increasing disposable income of the population, and the expanding retail distribution channels for probiotic products. Brazil, Argentina, and Chile are key markets in the region, with a growing demand for probiotic supplements, dairy products, and functional beverages. The presence of both international and domestic probiotic brands contributes to the competitive landscape in South America.

North America Probiotics Market Report

North America is a mature market for probiotics, characterized by a high awareness of probiotic benefits, a well-established regulatory framework for probiotic products, and a wide range of probiotic offerings in the market. The United States and Canada lead the probiotics market in North America, with a strong presence of probiotic supplements, probiotic-enriched foods, and probiotic-infused beverages. Market players in North America focus on product innovation, marketing strategies, and strategic partnerships to maintain their market position.

Europe Probiotics Market Report

Europe is a significant market for probiotics, driven by the popularity of probiotic dairy products, functional foods, and dietary supplements in the region. Countries like Germany, France, and the UK have a well-established probiotics market, with a wide range of probiotic products available to consumers. The European probiotics market is characterized by stringent regulations, strong consumer demand for natural and organic products, and a focus on research and development to introduce innovative probiotic formulations.

Middle East and Africa Probiotics Market Report

The Middle East and Africa region represent a growing market for probiotics, driven by the increasing awareness of digestive health, the adoption of Western dietary patterns, and the availability of probiotic products in supermarkets and pharmacies. Countries like the UAE, Saudi Arabia, and South Africa have a burgeoning probiotics market, with a demand for probiotic supplements, functional drinks, and probiotic-fortified foods. The market in the Middle East and Africa is characterized by a mix of global probiotic brands and local manufacturers catering to the diverse consumer preferences in the region.

Probiotics Market Analysis Report by Technology

The technology segment of the probiotics market includes fermentation technology, encapsulation technology, and genetic engineering. Fermentation technology is widely used in probiotic production, where beneficial strains of bacteria are grown in controlled environments to produce probiotic cultures. Encapsulation technology involves protecting probiotic strains from environmental factors such as heat, light, and moisture to ensure their viability and effectiveness. Genetic engineering techniques are utilized to modify probiotic strains for specific health benefits or improved functionality in probiotic products.

Probiotics Market Analysis Report by Product

The product segment of the probiotics market includes probiotic supplements, probiotic food and beverages, and probiotic animal feed. Probiotic supplements are consumed in the form of capsules, tablets, powders, or liquids and are designed to deliver a concentrated dose of probiotic bacteria to support gut health. Probiotic food and beverages include dairy products, functional foods, and beverages fortified with probiotic strains to provide health benefits. Probiotic animal feed is used in livestock and poultry farming to promote digestive health, enhance nutrient absorption, and improve overall animal well-being.

Probiotics Market Analysis Report by Application

The application segment of the probiotics market includes dietary supplements, functional foods and beverages, pharmaceuticals, and animal nutrition. Dietary supplements containing probiotics are consumed to maintain gut health, support immune function, and promote overall well-being. Functional foods and beverages are enriched with probiotic strains to offer health benefits beyond basic nutrition. Pharmaceuticals utilize probiotics for the prevention and treatment of digestive disorders and immune-related conditions. Animal nutrition includes probiotic supplements and feed additives for livestock, poultry, and pets to enhance gut health and improve performance.

Probiotics Market Analysis Report by End-User

The end-user segment of the probiotics market includes adults, children, and animals. Adults are a key demographic for probiotic products, as they seek to improve digestive health, boost immunity, and maintain overall wellness. Children are also a significant consumer group for probiotics, with parents looking for probiotic products that support their children's growth, development, and immunity. Animals, including livestock, poultry, and pets, benefit from probiotics in their diet to promote gut health, nutrient absorption, and immune function.

Key Growth Drivers and Key Market Players of Probiotics Market

Some of the key growth drivers of the probiotics market include the increasing consumer awareness of gut health, the rising demand for natural and functional products, and the growing scientific evidence supporting the health benefits of probiotics. Key market players in the probiotics industry include:

  • Chr. Hansen Holding A/S
  • DuPont de Nemours, Inc.
  • Kerry Group plc
  • Nestlé S.A.
  • Yakult Honsha Co., Ltd.
  • Danone S.A.
  • Lallemand Inc.
  • Groupe Lactalis
  • Probi AB

Probiotics Market Trends and Future Forecast

The probiotics market is witnessing several trends that are shaping its future growth. These include the rise in personalized nutrition, the focus on scientific research and innovation, the emergence of new probiotic strains with specific health benefits, and the expansion of probiotic products into new categories. As consumers continue to prioritize their health and wellness, the demand for probiotics is expected to increase, leading to further market expansion and product diversification. The future forecast for the probiotics market indicates a positive trajectory, with opportunities for growth in various applications, end-user segments, and regions.

Recent Happenings in the Probiotics Market

The probiotics market has seen several recent developments that are indicative of the industry's dynamic nature and evolving trends. Some of the notable events include:

  • Launch of new probiotic products targeting specific health conditions
  • Strategic partnerships between probiotic manufacturers and healthcare providers
  • Expansion of probiotic offerings in e-commerce platforms and retail outlets
  • Research collaborations to explore the therapeutic potential of probiotics
  • Regulatory updates and guidelines on probiotic labeling and claims

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    Probiotics Market FAQs

    What is the market size of the Probiotics?

    The global probiotics market size was valued at USD 48.38 billion in 2020 and is expected to reach USD 76.7 billion by 2028, growing at a CAGR of 6.4% from 2021 to 2028.

    What are the key market players or companies in the Probiotics industry?

    Some of the key market players in the probiotics industry include Danone, Nestle SA, Yakult Honsha Co., Ltd., Chr. Hansen Holding A/S, and Lallemand, Inc.

    What are the primary factors driving the growth in the Probiotics industry?

    The primary factors driving the growth in the probiotics industry include increasing consumer awareness about the health benefits of probiotics, rising demand for functional foods and beverages, growing incidence of digestive disorders, and advancements in biotechnology leading to the development of more effective strains of probiotics.

    Which region is identified as the fastest-growing in the Probiotics?

    Asia Pacific is identified as the fastest-growing region in the probiotics market, driven by the increasing adoption of probiotic-rich traditional foods in countries like Japan and South Korea, along with the rising demand for dietary supplements in China and India.

    Does ConsaInsights provide customized market report data for the Probiotics industry?

    Yes, ConsaInsights provides customized market report data for the probiotics industry, tailored to meet the specific needs and requirements of clients looking for detailed insights, analysis, and forecasts in this sector.

    What deliverables can I expect from this Probiotics market research report?

    From this probiotics market research report, you can expect detailed analysis of market trends, growth drivers, challenges, competitive landscape, market segmentation, regional analysis, and forecasts for the future of the probiotics industry, providing you with valuable insights to make informed business decisions.