Explore our blogs on various markets

Are you planning to launch a brand-new toy that you believe will be a massive hit. You’ve spent months perfecting its design, choosing the right colors, and packaging it to perfection. . But when it finally reaches stores, it doesn’t sell...

Market research helps online businesses understand customers, competitors, and trends to make smart choices. If you're launching a new product or growing your store, research helps you find the right audience, set good prices, and stay ahead of competitors. . This guide will show you simple steps to gather and use market data....

Gen Z is the name everyone talks about. You hear about them in podcasts, social media, and even casual conversations. Brands, marketers, and businesses are all trying to understand them...

The D2C market is growing rapidly as more brands choose to sell directly to consumers, bypassing traditional retail channels. With increasing competition and changing consumer preferences, entering this space without proper market research can be risky. Understanding your audience, competitors, and pricing dynamics is crucial for building a successful D2C brand....

If you’re looking to start a clothing brand or scale your existing one, you’re in the right place. . Market research is the foundation of a successful fashion business—it helps you understand your target audience, identify trends, analyze competitors, and make data-driven decisions that set your brand apart.. At Consainsights, we have worked with over 20 clothing brands, helping them navigate the complexities of market research and make informed business moves...

The way businesses are making decisions today has changed. Guesswork and assumptions no longer cut it in a competitive market. Whether you’re launching a new product, expanding to a new market, or trying to understand customer behavior, market research is the difference between making a smart move and taking a blind risk....

Looking to find the best market research companies in 2025? . Here’s your guide to the top 14 firms that are shaping the future of. business insights. ...

Market research is a crucial activity for any organization, whether you're a small startup or a large corporation. It helps businesses understand their target audience, stay ahead of trends, and make data-driven decisions. . At Consainsights, after working with hundreds of clients and researching over 10,000+ markets, we have refined a strategic approach to market research...

As a leading market research company, we have helped 100+ enterprise organizations perform custom market research for different industries.. So, our team created this list of useful market research tools after using effectively.. Let’s get started....

Starting a new business is exciting, but before diving headfirst into investment and scaling, one crucial step often gets overlooked—market research. This foundational process not only helps validate your startup idea but also significantly increases your chances of success. Understanding the market, your potential customers, and the competitive landscape can guide your decisions and save you from costly mistakes down the road.In this article, we’ll walk you through a complete step-by-step process for conducting market research tailored specifically for startups. But before we dive into the how-to, let’s first explore why market research is so important in the early stages of your entrepreneurial journey.Why You Should Invest In Market Research For Your Startup?By gathering valuable insights into your target audience, competitors, and industry trends, you can make informed decisions that drive growth and mitigate risks.Let’s take a look at some of the major reasons why market research is a must for your startup’s success.1...