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Avalara - Company Profile

All the data and insights you need on Avalara in one report.

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  • • Understand Avalara's position in the market, performance, and strategic initiatives
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Avalara Profile Overview

About Avalara

Avalara is a leading provider of cloud-based tax compliance automation for businesses of all sizes. The company simplifies the sales tax and compliance process by providing solutions that integrate with numerous e-commerce platforms, financial systems, and ERP solutions. Avalara's innovative approach, powered by advanced technology, has made it a go-to partner for organizations looking to streamline their tax processes while ensuring compliance and accuracy.

Avalara Executives

  • Scott McFarlane - Co-founder and CEO
  • Aimee O'Grady - Chief Financial Officer
  • Marcy S. Campbell - Chief Marketing Officer

Avalara Locations and Subsidiaries

  • Headquarters: Seattle, Washington, USA
  • Regional offices: Chicago, Illinois; New York City, New York; London, UK

Avalara Business Segments

  • Sales Tax Automation
  • Value Added Tax Compliance
  • Exemption Certificate Management
  • Business Licensing

What’s included in this Avalara company profile report?

  • 1. Company

    Avalara

  • 2. Financials

    Avalara's financial performance includes robust revenue growth, strong profit margins, and sustainable income streams from subscriptions and transaction services.

  • 3. Competitors

    Key competitors in the tax compliance space include Vertex, TaxJar, and Thomson Reuters.

  • 4. Swot Analysis

    Avalara's SWOT analysis highlights strengths such as innovative technology and a large customer base, opportunities in expanding international markets, and threats from increasing competition.

  • 5. Growth Factors

    Growth factors include the acceleration of e-commerce, the increasing complexity of tax regulations, and expanding service offerings into international markets.

  • 6. Hiring Strategy

    Avalara's hiring strategy emphasizes recruiting diverse talent with strong backgrounds in technology, finance, and customer service.

  • 7. Business Strategy

    Avalara's business strategy revolves around continuous product innovation, strategic partnerships, and expanding their global footprint to better serve clients worldwide.

  • 8. Key Business Areas

    Key focus areas are enhancing integration capabilities, improving customer user experience, and expanding product offerings.

  • 9. Digital Ads Strategy

    Avalara employs targeted digital advertising strategies including search engine marketing, content marketing, and social media engagement to reach their audience effectively.

  • 10. Competition Analysis

    The competition analysis offers insights into the landscape of tax compliance solutions, showcasing Avalara's unique offerings and market differentiation strategies.

  • 11. Social Media Listening

    Social media listening insights provide valuable information on customer sentiment, emerging trends in tax compliance, and areas for product improvement.