About Warby Parker

warby-parker is a premier eyewear retailer known for its stylish, affordable glasses and commitment to social responsibility. Founded in 2010, the company has disrupted the traditional eyewear industry by offering a unique home try-on program and a direct-to-consumer pricing model. With a mission to provide high-quality prescription glasses at a revolutionary price, warby-parker has quickly established itself as a leader in the optical space, operating over 140 retail locations across the United States and Canada and impacting communities with its 'Buy a Pair, Give a Pair' program.

Warby Parker Executives

• Dave Gilboa - Co-Founder and CEO
• Neil Blumenthal - Co-Founder and Co-CEO
• Jaclyn Johnson - Chief Marketing Officer

Warby Parker Locations and Subsidiaries

• Headquarters: New York City, New York, USA
• Additional Retail Locations: Over 140 stores in the United States and Canada

Warby Parker Business Segments

• Eyeglasses Sales
• Sunglasses Sales
• Contact Lenses

What’s included in this Warby Parker company profile report?

• 1. Company

  warby-parker

• 2. Financials

  An overview of warby-parker's financial performance, including year-over-year revenue growth, profit margins, and funding rounds.

• 3. Competitors

  Key competitors include Zenni Optical, LensCrafters, and GlassesUSA.

• 4. Swot Analysis

  SWOT analysis that outlines warby-parker's strengths in brand recognition and innovative customer experience, opportunities in international expansion, and threats from established eyewear brands.

• 5. Growth Factors

  The growth factors driving warby-parker include the increasing popularity of online shopping, expansion of product lines, and enhancements in digital technology for customer engagement.

• 6. Hiring Strategy

  warby-parker's hiring strategy aims to attract talent passionate about retail innovation, customer service excellence, and social impact.

• 7. Business Strategy

  Warby-parker's overarching business strategy emphasizes direct-to-consumer sales, sustainable practices, and leveraging technology for enhanced customer experience.

• 8. Key Business Areas

  Warby-parker focuses on key areas such as customer-centric product design, omnichannel sales strategies, and community engagement initiatives.

• 9. Digital Ads Strategy

  A detailed account of warby-parker's digital marketing tactics, which include targeted social media ads, influencer collaborations, and responsive online content strategies.

• 10. Competition Analysis

  Examination of the competitive dynamics within the eyewear market, illustrating warby-parker's distinct positioning and branding strategies.

• 11. Social Media Listening

  Analysis of social media sentiment and customer feedback reveals insights into consumer preferences and trends in eyewear fashion.