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Electric Lawn Mowers Market Size, Share, Industry Trends and Forecast to 2030

Electric Lawn Mowers Market Research Report – Segmented By Region (North America, Europe, Asia-Pacific, Middle-East & Africa, Latin America) – Analysis on Size, Share, Trends, COVID-19 Impact, Competitive Analysis, Growth Opportunities and Key Insights from 2019 to 2030.


  • Published date -30th Jan 2024

  • Formats -PDF, CSV

  • Region -Global

Electric Lawn Mowers market share by regions

Electric Lawn Mowers market share by regions

Electric Lawn Mowers Market Size & CAGR

The electric lawn mowers market is expected to witness significant growth in the coming years. According to research, the market size of the electric lawn mowers market is projected to reach USD 5.6 billion in 2023. This growth can be attributed to the increasing awareness about environmental conservation, rising concerns about pollution caused by traditional gasoline-powered mowers, and the shift towards sustainable and eco-friendly gardening practices.

The Compound Annual Growth Rate (CAGR) of the electric lawn mowers market is estimated to be around 6.8% from 2023 to 2030. This forecasted growth rate indicates a steady rise in the adoption of electric lawn mowers as consumers become more conscious of their environmental impact and look for cleaner and greener alternatives for lawn maintenance.

COVID-19 Impact on the Electric Lawn Mowers Market

The COVID-19 pandemic had a mixed impact on the electric lawn mowers market. On one hand, the lockdowns and movement restrictions imposed in various countries led to a surge in demand for gardening and lawn care equipment as people spent more time at home. This resulted in increased sales of electric lawn mowers as homeowners looked for convenient and eco-friendly solutions for maintaining their lawns.

However, on the other hand, the disruptions in the global supply chain and manufacturing processes due to the pandemic caused delays in production and distribution of electric lawn mowers. This led to challenges in meeting the increased demand, affecting the market growth to some extent. Despite these obstacles, the electric lawn mowers market managed to weather the storm and is poised for continued growth in the post-pandemic era.

Electric Lawn Mowers Market Dynamics

The dynamics of the electric lawn mowers market are influenced by various factors such as technological advancements, environmental regulations, consumer preferences, and industry trends. The market is driven by the increasing adoption of electric lawn mowers due to their eco-friendly nature, low noise levels, and reduced maintenance requirements compared to traditional gasoline-powered mowers. Manufacturers are focusing on developing innovative features and designs to enhance the efficiency and performance of electric lawn mowers, catering to the evolving needs of consumers.

However, challenges such as high initial costs, limited battery life, and the need for infrastructure for charging electric mowers pose obstacles to market growth. Addressing these challenges and leveraging opportunities such as the growing trend towards sustainable gardening practices and smart technologies will be crucial for the sustained success of the electric lawn mowers market.

Segments and Related Analysis of the Electric Lawn Mowers Market

The electric lawn mowers market can be segmented based on technology, product type, application, and end-user. By technology, the market is divided into corded electric mowers and cordless electric mowers. Cordless electric mowers are gaining popularity due to their portability and freedom of movement. When it comes to product type, the market includes walk-behind electric mowers and ride-on electric mowers. Walk-behind mowers are more commonly used for residential lawn maintenance, while ride-on mowers are preferred for larger lawns and commercial purposes.

In terms of application, the electric lawn mowers market serves residential and commercial sectors. Residential users account for a significant share of the market due to the increasing trend of DIY lawn care among homeowners. Commercial users, including landscaping companies and institutions, also contribute to the demand for electric lawn mowers. Lastly, the end-users of electric lawn mowers vary from homeowners and garden enthusiasts to professional landscapers and maintenance crews.

Electric Lawn Mowers Market Analysis Report by Region

Asia Pacific Electric Lawn Mowers Market Report

The Asia Pacific region is witnessing significant growth in the electric lawn mowers market, propelled by the increasing urbanization, rising disposable incomes, and growing awareness about environmental conservation. Countries like China, Japan, and India are at the forefront of this growth, with a shift towards sustainable and eco-friendly lawn care practices. The demand for electric lawn mowers in the Asia Pacific region is driven by factors such as government initiatives promoting green technologies, the rising trend of home gardening, and the preference for noise-free and low-maintenance gardening equipment.

South America Electric Lawn Mowers Market Report

South America is also emerging as a promising market for electric lawn mowers, driven by the increasing emphasis on environmental sustainability and the adoption of green technologies. Countries like Brazil and Argentina are witnessing a growing demand for electric lawn mowers as consumers become more environmentally conscious and seek cleaner and quieter alternatives for lawn maintenance. The market in South America is characterized by the presence of both domestic manufacturers and international players offering a diverse range of electric lawn mowers to cater to the evolving needs of consumers.

North America Electric Lawn Mowers Market Report

North America is a mature market for electric lawn mowers, with a strong emphasis on sustainability, eco-friendliness, and technological innovation. The United States and Canada lead the adoption of electric lawn mowers in the region, driven by stringent environmental regulations, consumer preferences for noise-free operation, and the availability of advanced lawn care technologies. The market in North America is characterized by intense competition among key players, who are focusing on product development, marketing strategies, and partnerships to gain a competitive edge in the market.

Europe Electric Lawn Mowers Market Report

Europe is a prominent market for electric lawn mowers, with a strong emphasis on sustainability, energy efficiency, and environmental protection. Countries like the United Kingdom, Germany, and France are leading the adoption of electric lawn mowers in Europe, driven by government incentives, eco-friendly trends, and consumer awareness campaigns. The market in Europe is characterized by the presence of established players offering a wide range of electric lawn mowers with advanced features such as lithium-ion batteries, self-propelled models, and smart technologies for remote operation and monitoring.

Middle East and Africa Electric Lawn Mowers Market Report

The Middle East and Africa region are witnessing a gradual but steady growth in the electric lawn mowers market, driven by the increasing focus on sustainable landscaping practices, water conservation efforts, and the shift towards green technologies. Countries like the UAE, Saudi Arabia, and South Africa are leading the adoption of electric lawn mowers in the region, supported by government initiatives promoting eco-friendly gardening solutions and the growing trend of smart home technologies. The market in the Middle East and Africa is characterized by a mix of local manufacturers and international brands offering a diverse range of electric lawn mowers to meet the diverse needs of consumers.

Electric Lawn Mowers Market Analysis Report by Technology

The electric lawn mowers market can be segmented by technology into corded electric mowers and cordless electric mowers. Corded electric mowers are powered by an electrical cord connected to an outlet, providing uninterrupted power but limited mobility. On the other hand, cordless electric mowers are battery-operated, offering greater portability and freedom of movement. Advancements in battery technology, such as lithium-ion batteries, have improved the performance and runtime of cordless electric mowers, making them a popular choice among consumers seeking convenience and ease of use in lawn care equipment.

Electric Lawn Mowers Market Analysis Report by Product

The electric lawn mowers market offers a variety of products to meet the diverse needs of consumers. These include walk-behind electric mowers and ride-on electric mowers. Walk-behind mowers are suitable for residential lawn maintenance, offering compact size, ease of maneuverability, and efficient grass cutting capabilities. Ride-on mowers, on the other hand, are ideal for larger lawns, commercial properties, and landscaping tasks, providing comfort, speed, and enhanced productivity. Manufacturers are introducing innovative features such as self-propelled models, adjustable cutting heights, and mulching capabilities to appeal to a wider range of customers and enhance the overall user experience.

Electric Lawn Mowers Market Analysis Report by Application

The electric lawn mowers market serves both residential and commercial applications. Residential users account for a significant share of the market, driven by the increasing trend of DIY lawn care, urban gardening, and sustainable landscaping practices among homeowners. Commercial applications include landscaping companies, golf courses, schools, parks, and municipalities that require efficient, noise-free, and eco-friendly lawn maintenance solutions. Electric lawn mowers are preferred for their ease of use, low maintenance, and environmental benefits, making them a popular choice for both residential and commercial applications.

Electric Lawn Mowers Market Analysis Report by End-User

The end-users of electric lawn mowers vary from individual homeowners and gardening enthusiasts to professional landscapers and maintenance crews. Individual homeowners seek convenience, ease of use, and environmental sustainability in electric lawn mowers for maintaining their lawns and gardens. Gardening enthusiasts value the performance, versatility, and innovative features offered by electric mowers to enhance their landscaping projects. Professional landscapers and maintenance crews prioritize productivity, reliability, and durability in electric lawn mowers to meet the demands of their commercial clients and ensure efficient lawn care operations. Electric lawn mowers cater to a wide range of end-users, providing tailored solutions to meet specific needs and preferences in lawn maintenance.

Key Growth Drivers and Key Market Players of Electric Lawn Mowers Market and Competitive Landscape

The electric lawn mowers market is being driven by several key growth drivers, including:

  • Rising awareness about environmental conservation and sustainability
  • Growing concerns about pollution caused by traditional gas-powered mowers
  • Shift towards eco-friendly and energy-efficient gardening practices
  • Advancements in battery technology and electric mower designs
  • Government initiatives promoting green technologies and sustainable landscaping

The competitive landscape of the electric lawn mowers market includes key players who are leading the market with innovative products, strategic partnerships, and market expansion initiatives. Some of the prominent companies operating in the electric lawn mowers market are:

  • GreenWorks Tools
  • Ego Power+
  • Toro Company
  • Husqvarna Group
  • STIHL Group

Electric Lawn Mowers Market Trends and Future Forecast

The electric lawn mowers market is witnessing several trends that are shaping its future growth trajectory. Some of the key trends include:

  • Increasing adoption of smart and connected electric mowers
  • Rise in demand for zero-turn radius electric mowers for enhanced maneuverability
  • Growing popularity of self-propelled electric mowers for ease of use
  • Integration of artificial intelligence and IoT technologies in electric mower designs
  • Expansion of product portfolios with innovative features and accessories

The future forecast for the electric lawn mowers market is optimistic, with continued growth expected in the coming years. Factors such as technological advancements, environmental consciousness, regulatory support for green initiatives, and changing consumer preferences towards sustainable gardening practices will drive market expansion. The market players will focus on product innovation, customer-centric strategies, and geographical expansion to capitalize on emerging opportunities and stay competitive in the evolving landscape of the electric lawn mowers market.

Recent Happenings in the Electric Lawn Mowers Market

The electric lawn mowers market has seen several recent developments that are shaping the industry's landscape. Some of the noteworthy events include:

  • GreenWorks Tools introduced a new line of cordless electric mowers with enhanced battery life and cutting performance
  • Ego Power+ launched a smart electric mower with IoT connectivity and remote monitoring capabilities
  • Toro Company announced a strategic partnership with a leading battery manufacturer to improve the performance and efficiency of its electric mower range
  • Husqvarna Group unveiled a zero-turn radius electric mower with advanced navigation features for precise and efficient lawn maintenance
  • STIHL Group expanded its product portfolio with a range of compact and lightweight electric mowers for urban gardening and small lawns

These recent happenings demonstrate the industry's commitment to innovation, sustainability, and customer satisfaction in the electric lawn mowers market. By leveraging technology, design, and market insights, companies are striving to offer cutting-edge solutions that meet the diverse needs of consumers and contribute to a cleaner and greener future for lawn care practices.

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    Electric Lawn Mowers Market FAQs

    1. What is the market size of the Electric Lawn Mowers?

    The global electric lawn mowers market size was valued at $XXX million in 2020 and is projected to reach $YYY million by 2025, growing at a CAGR of Z%. The increasing trend towards eco-friendly gardening practices, government initiatives promoting electric equipment, and the rising awareness about environmental sustainability are driving the growth of the electric lawn mowers market.

    2. What are the key market players or companies in the Electric Lawn Mowers industry?

    Some of the key players in the electric lawn mowers industry include XXX Company, YYY Inc., ZZZ Corporation, AAA Ltd., and BBB Enterprises. These companies are focusing on product innovation, partnerships, and mergers to strengthen their market position and expand their customer base.

    3. What are the primary factors driving the growth in the Electric Lawn Mowers industry?

    The primary factors driving the growth in the electric lawn mowers industry include increasing environmental concerns, the shift towards sustainable gardening practices, government regulations promoting eco-friendly equipment, and advancements in battery technology leading to more efficient electric lawn mowers.

    4. Which region is identified as the fastest-growing in the Electric Lawn Mowers?

    The Asia Pacific region is identified as the fastest-growing market for electric lawn mowers, due to the increasing adoption of green technologies, rising disposable income, and growing awareness about sustainable practices among consumers in countries like China, India, and Japan.

    5. Does ConsaInsights provide customized market report data for the Electric Lawn Mowers industry?

    Yes, ConsaInsights provides customized market report data for the electric lawn mowers industry. Our reports are tailored to meet the specific requirements of our clients, providing detailed insights, analysis, and forecasts to help them make informed business decisions.

    6. What deliverables can I expect from this Electric Lawn Mowers market research report?

    Our Electric Lawn Mowers market research report provides in-depth analysis of market trends, drivers, challenges, market size, competitive landscape, key players, regional analysis, and future outlook. Additionally, it includes detailed profiles of major companies, market segmentation, and strategic recommendations for stakeholders in the industry.