Event Management Software Market Size, Share, Industry Trends and Forecast to 2030

What is the Market Size & CAGR of Event Management Software market in 2021?

The global event management software market had a market size of USD 10.43 billion in 2021. It is expected to grow at a Compound Annual Growth Rate (CAGR) of 9.3% from 2021 to 2028, reaching a market size of USD 18.72 billion by the end of the forecast period. The increasing adoption of event management software solutions across various industries such as corporate, education, government, and others is fueling the market growth.

COVID-19 Impact on the Event Management Software Market

The COVID-19 pandemic had a significant impact on the event management software market. With restrictions on gatherings and events, many organizations had to shift to virtual or hybrid event formats. As a result, there was a surge in demand for event management software that could facilitate online registration, ticketing, live streaming, and engagement tools. Despite the challenges posed by the pandemic, the event management software market adapted quickly and innovated to meet the changing needs of the industry.

Event Management Software Dynamics

The event management software market is driven by factors such as the increasing number of corporate events, conferences, trade shows, and exhibitions. Organizations are looking for efficient ways to plan, organize, and execute events seamlessly. Additionally, the growing trend of virtual events and the need for data analytics to measure event success are shaping the dynamics of the market. Integration of AI and blockchain technologies in event management software solutions is also gaining traction.

Segments and Related Analysis

The event management software market can be segmented based on deployment type, organization size, and end-user industry. Cloud-based deployment is the most preferred choice for organizations due to its ease of access, scalability, and cost-effectiveness. Small and medium-sized enterprises (SMEs) are increasingly adopting event management software to streamline their event planning processes. Industries such as healthcare, IT & telecom, and BFSI are among the top users of event management software solutions.

By Region Analysis

The event management software market is geographically segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. North America holds the largest market share due to the presence of key players and early adoption of advanced technologies. Europe follows closely behind, with increasing investments in event management software solutions. The Asia Pacific region is expected to witness significant growth in the coming years, driven by the expansion of the events industry in countries like China and India.

Key Market Players and Competitive Landscape

Some of the key players in the event management software market include Cvent, Eventbrite, Bizzabo, Aventri, and ThunderTix. These companies are focusing on product innovation, strategic partnerships, and acquisitions to gain a competitive edge in the market. The competitive landscape is characterized by intense competition, with companies vying for market share through offering feature-rich solutions, excellent customer service, and tailored offerings for different industry verticals.

Recent Happenings in the Event Management Software Market

In recent developments, Cvent partnered with a leading event management company to enhance its virtual event capabilities. Eventbrite introduced a new integration feature with popular CRM platforms to streamline event registration and attendee data management. Bizzabo announced the launch of a new AI-powered matchmaking tool to help event participants network more effectively. Aventri expanded its global presence by opening new offices in key markets. ThunderTix unveiled a comprehensive analytics dashboard to provide event organizers with actionable insights for future event planning.