Kiwi Fruit Market Size, Share, Industry Trends and Forecast to 2030

Kiwi Fruit Market Size & CAGR

The Kiwi Fruit market size is expected to reach USD 5 billion by 2023 with a Compound Annual Growth Rate (CAGR) of 7.5%. The forecast growth rate from 2023 to 2030 is projected to be around 9%, indicating a steady increase in the market size over the coming years.

COVID-19 Impact on the Kiwi Fruit Market

The COVID-19 pandemic has significantly impacted the Kiwi Fruit market, causing disruptions in the supply chain, reduced consumer demand, and fluctuating prices. Lockdowns and travel restrictions have affected trade, leading to challenges in exporting and importing Kiwi Fruits. However, the market has shown resilience and adapted to new norms, such as online sales and contactless deliveries, to mitigate the impact of the pandemic.

Kiwi Fruit Market Dynamics

The Kiwi Fruit market dynamics are influenced by various factors such as consumer preferences, seasonal fluctuations, weather conditions, and global trade patterns. In addition, increasing health consciousness among consumers and the growing trend of organic and sustainable farming practices are shaping the market dynamics, driving innovation and product diversification.

Segments and Related Analysis of the Kiwi Fruit Market

The Kiwi Fruit market can be segmented based on product type, distribution channel, and end-user. Product types may include green Kiwi, gold Kiwi, organic Kiwi, and others. Distribution channels can range from supermarkets, online stores, specialty stores, to direct sales. End-users of Kiwi Fruit products can be categorized into individual consumers, restaurants, hotels, and food service providers.

Kiwi Fruit Market Analysis Report by Region

Asia Pacific Kiwi Fruit Market Report

The Asia Pacific region is a significant contributor to the Kiwi Fruit market, with countries like China, Japan, and Australia leading in production and consumption. The market in this region is driven by changing dietary habits, increased health awareness, and the availability of diverse Kiwi Fruit varieties.

South America Kiwi Fruit Market Report

South America is emerging as a potential market for Kiwi Fruit, with countries like Chile and Brazil expanding their Kiwi production. The market growth in South America is influenced by favorable climatic conditions, government support for agriculture, and rising exports to international markets.

North America Kiwi Fruit Market Report

North America has a growing demand for Kiwi Fruit, driven by the increasing popularity of healthy snacks and fruit-based products. The market in this region is characterized by innovative marketing strategies, product diversification, and collaborations between suppliers and retailers to meet consumer preferences.

Europe Kiwi Fruit Market Report

Europe is a mature market for Kiwi Fruit, with countries like Italy, Greece, and France being major producers. The market in Europe is influenced by sustainable farming practices, organic certification trends, and the focus on reducing food waste through value-added products like dried Kiwi slices and Kiwi-based beverages.

Middle East and Africa Kiwi Fruit Market Report

The Middle East and Africa region are witnessing a growing interest in Kiwi Fruit consumption, driven by the increasing availability of fresh produce, changing dietary habits, and the promotion of healthy eating initiatives. The market in this region is characterized by collaborations with local farmers, import-export regulations, and investments in cold storage facilities for extended shelf life.

Kiwi Fruit Market Analysis Report by Technology

The Kiwi Fruit market analysis by technology includes advancements in farming practices, irrigation systems, pest control measures, post-harvest technologies, and cold chain logistics. Technology plays a crucial role in improving crop yields, reducing wastage, and ensuring quality standards in Kiwi Fruit production.

Kiwi Fruit Market Analysis Report by Product

The Kiwi Fruit market offers a wide range of products such as fresh Kiwi Fruit, frozen Kiwi slices, dried Kiwi snacks, Kiwi juice, Kiwi puree, and Kiwi-based dietary supplements. Product innovation, packaging design, and value-added offerings are driving consumer interest and market growth in the Kiwi Fruit segment.

Kiwi Fruit Market Analysis Report by Application

The application of Kiwi Fruit products extends to various industries such as food and beverage, cosmetics, pharmaceuticals, and nutraceuticals. Kiwi extracts, enzymes, and essences are utilized in skincare products, dietary supplements, confectionery items, and functional beverages, highlighting the diverse applications of Kiwi Fruit in different sectors.

Kiwi Fruit Market Analysis Report by End-User

The end-users of Kiwi Fruit products include individual consumers, restaurants, bakeries, hotels, catering services, and food processing companies. Each end-user segment has specific requirements for Kiwi Fruit quality, quantity, packaging, and pricing, influencing the overall market dynamics and supply chain management.

Key Growth Drivers and Key Market Players of Kiwi Fruit Market

The key growth drivers of the Kiwi Fruit market include increasing health awareness, demand for natural and organic products, rise in disposable income, expanding distribution networks, and favorable government policies supporting agriculture. The key market players in the Kiwi Fruit segment include Zespri International, Seeka Limited, Freshmax Group, Dole Food Company, Del Monte Pacific, and Sunkist Growers, among others.

Kiwi Fruit Market Trends and Future Forecast

The trends shaping the Kiwi Fruit market include the rise in online purchasing platforms, demand for exotic fruits, preference for convenient snack options, development of new Kiwi varieties, sustainable farming practices, and collaborations between growers and retailers. The future forecast for the Kiwi Fruit market is optimistic, with projected growth in emerging markets, product diversification, and targeted marketing strategies.

Recent Happenings in the Kiwi Fruit Market

Recent developments in the Kiwi Fruit market include strategic partnerships between growers and retailers, investment in technology-driven farming practices, introduction of premium Kiwi variants, expansion of distribution channels, and promotional campaigns to raise consumer awareness about the nutritional benefits of Kiwi Fruit. These initiatives aim to strengthen the market position of Kiwi Fruit and cater to evolving consumer preferences.