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Polyvinylpyrrolidone Market Size, Share, Industry Trends and Forecast to 2030

Polyvinylpyrrolidone Market Research Report – Segmented By Region (North America, Europe, Asia-Pacific, Middle-East & Africa, Latin America) – Analysis on Size, Share, Trends, COVID-19 Impact, Competitive Analysis, Growth Opportunities and Key Insights from 2019 to 2030.


  • Published date -30th Jan 2024

  • Formats -PDF, CSV

  • Region -Global

Polyvinylpyrrolidone Market Size & CAGR

The Polyvinylpyrrolidone (PVP) market was valued at USD 1.5 billion in 2023, with a Compound Annual Growth Rate (CAGR) of 5.8% from 2023 to 2030. The forecast growth rate for the PVP market from 2023 to 2030 is projected to reach USD 2.3 billion by the end of the forecast period.

COVID-19 Impact on the Polyvinylpyrrolidone Market

The Polyvinylpyrrolidone market faced several challenges due to the COVID-19 pandemic. The global lockdowns and disruptions in supply chains led to a temporary slowdown in production and distribution of PVP products. However, with the gradual reopening of economies and increased demand for pharmaceutical and personal care products, the PVP market is expected to rebound in the coming years.

Polyvinylpyrrolidone Market Dynamics

Key Drivers:

  • Increased demand for pharmaceutical and personal care products
  • Growing popularity of PVP in industries such as food & beverage, cosmetics, and textiles
  • Technological advancements in PVP manufacturing processes

Key Restraints:

  • Volatility in raw material prices
  • Stringent regulatory requirements for PVP usage
  • Competition from alternative products

Key Opportunities:

  • Increasing research and development activities in the pharmaceutical sector
  • Expansion of PVP applications in new industries
  • Growing demand for PVP in emerging economies

Segments and Related Analysis of the Polyvinylpyrrolidone Market

The Polyvinylpyrrolidone market can be segmented based on product type, application, end-user industry, and region. Different grades of PVP, such as PVP K30, PVP K90, and PVP K120, cater to diverse industry needs. Applications of PVP include pharmaceuticals, personal care products, food & beverages, and industrial processes. The healthcare, cosmetics, and textiles industries are major end-users of Polyvinylpyrrolidone products.

Polyvinylpyrrolidone Market Analysis Report by Region

Asia Pacific Polyvinylpyrrolidone Market Report

The Asia Pacific region is a significant consumer of PVP, driven by the rapid growth of the pharmaceutical and personal care industries. Countries like China, India, and Japan are key markets for Polyvinylpyrrolidone products in the region.

South America Polyvinylpyrrolidone Market Report

South America has a growing demand for PVP due to the expanding pharmaceutical and cosmetics sectors. Brazil and Argentina are among the prominent markets for Polyvinylpyrrolidone products in the region.

North America Polyvinylpyrrolidone Market Report

North America is a mature market for Polyvinylpyrrolidone, with the United States being a major consumer of PVP products. The region's stringent regulations and advanced manufacturing facilities contribute to the growth of the Polyvinylpyrrolidone market in North America.

Europe Polyvinylpyrrolidone Market Report

Europe is a key region for Polyvinylpyrrolidone production and consumption. Countries like Germany, France, and the United Kingdom have well-established pharmaceutical and cosmetic industries that drive the demand for PVP in the region.

Middle East and Africa Polyvinylpyrrolidone Market Report

Related Industries

    Polyvinylpyrrolidone Market FAQs

    1. What is the market size of the Polyvinylpyrrolidone?

    The global Polyvinylpyrrolidone (PVP) market size is estimated to be around $1.2 billion in 2020 and is projected to reach approximately $1.7 billion by 2025, growing at a CAGR of 7% during the forecast period.

    2. What are the key market players or companies in the Polyvinylpyrrolidone industry?

    Some of the key market players in the Polyvinylpyrrolidone industry include Ashland Global Holdings Inc., BASF SE, Merck KGaA, BASF SE, Nanhang Industrial Co. Ltd, and NIPPON SHOKUBAI CO., LTD, among others.

    3. What are the primary factors driving the growth in the Polyvinylpyrrolidone industry?

    The primary factors driving the growth in the Polyvinylpyrrolidone industry include increasing demand for PVP in pharmaceuticals, cosmetics, and personal care products due to its excellent film-forming and stabilizing properties. Additionally, the growth in the pharmaceutical industry and the rising investments in research and development activities are also contributing to the market expansion.

    4. Which region is identified as the fastest-growing in the Polyvinylpyrrolidone industry?

    The Asia Pacific region is identified as the fastest-growing market for Polyvinylpyrrolidone due to the increasing adoption of PVP in the pharmaceutical and personal care sectors, especially in countries like China, India, and Japan. The growing population, rising disposable incomes, and expanding industrial applications are propelling the market growth in this region.

    5. Does ConsaInsights provide customized market report data for the Polyvinylpyrrolidone industry?

    Yes, ConsaInsights offers customized market report data for the Polyvinylpyrrolidone industry based on specific client requirements and preferences. Our team of analysts can tailor the research reports to provide in-depth insights, market trends, competitive analysis, and forecasts to meet the unique needs of our clients.

    6. What deliverables can I expect from this Polyvinylpyrrolidone market research report?

    Our Polyvinylpyrrolidone market research report includes detailed analysis of market trends, growth drivers, restraints, opportunities, competitive landscape, key market players, market size and forecast, regulatory environment, and technological advancements. Additionally, you can expect comprehensive data tables, charts, graphs, and insights to make informed business decisions and strategic planning.