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Amazon - Company Profile

Save hours of research with our analyst-prepared profile on Amazon. Get financials, SWOT, and competitor insights in one place—your competitors might already have it.

Walmart

Headquarters: United States of America
No. of Employees: 2.3 million+
Revenue: $611.3B
Entity Type: Public

Alibaba Group

Headquarters: China
No. of Employees: 251,462
Revenue: $109.5B
Entity Type: Public

Target Corporation

Headquarters: United States of America
No. of Employees: 450,000+
Revenue: $106.0B
Entity Type: Public

eBay Inc.

Headquarters: United States of America
No. of Employees: 10,800
Revenue: $10.4B
Entity Type: Public

Rakuten

Headquarters: Japan
No. of Employees: 14,000+
Revenue: $12.6B
Entity Type: Public

JD.com

Headquarters: China
No. of Employees: 400,000+
Revenue: $149.0B
Entity Type: Public

Best Buy Co., Inc.

Headquarters: United States of America
No. of Employees: 102,000+
Revenue: $47.3B
Entity Type: Public

Costco Wholesale Corporation

Headquarters: United States of America
No. of Employees: 273,000+
Revenue: $226.0B
Entity Type: Public

Shopify

Headquarters: Canada
No. of Employees: 10,000+
Revenue: $5.1B
Entity Type: Public

Zalando SE

Headquarters: Germany
No. of Employees: 15,000+
Revenue: $9.5B
Entity Type: Public

Wayfair Inc.

Headquarters: United States of America
No. of Employees: 16,000+
Revenue: $14.1B
Entity Type: Public

Flipkart

Headquarters: India
No. of Employees: 30,000+
Revenue: $25.0B
Entity Type: Private

Lazada Group

Headquarters: Singapore
No. of Employees: 1,000+
Revenue: $1.0B
Entity Type: Private

Wish (ContextLogic Inc.)

Headquarters: United States of America
No. of Employees: 1,086
Revenue: $1.7B
Entity Type: Public

Best Buy Co., Inc.

Headquarters: United States of America
No. of Employees: 102,000+
Revenue: $47.3B
Entity Type: Public

Overview of Amazon competitor analysis

Amazon faces stiff competition from a variety of major players in the retail and e-commerce sector. Key competitors include Walmart, which leads in physical retail sales, and Alibaba, a dominant force in Asia. Other significant rivals such as Target and JD.com contribute to the competitive landscape, engaging in aggressive pricing and diverse product offerings. E-commerce-focused companies like eBay and Shopify also present challenges to Amazon’s market share. This diverse range of competitors emphasizes Amazon's need for innovation and operational efficiency to maintain its leadership position in the global market.

Benchmark Amazon Against Its Competitors

  • Evaluate competitor strategies, positioning, and financial strength.
  • Discover how Amazon compares with market leaders.
  • Identify market gaps and untapped opportunities.
  • Use competitor intelligence to refine your own strategy.