Lululemon - Company Profile
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lululemon Profile Overview
lululemon is a leading athletic apparel company known for its high-quality yoga pants, leggings, shorts, and performance apparel. Founded in 1998 in Vancouver, Canada, lululemon has developed a strong presence in the activewear market, promoting a healthy, active lifestyle through its products and community initiatives. With stores in over 500 locations worldwide, lululemon continues to expand its product line and influence in the fitness industry.
Core Products and Services
Athletic Apparel
- Yoga Pants
- Shorts
- T-Shirts
- Outerwear
- Sports Bras
- Accessories
Personal Wellness
- Workshops
- Community Events
- Fitness Classes
Service Categories
| Category | Services Offered |
|---|---|
| Clothing | High-quality performance clothing for yoga, running, and other athletic activities. |
| Fitness Community Engagement | Events and classes to foster a healthy and active community. |
Business Model
lululemon operates through a retail business model, focusing on high-quality athletic products and building community around fitness and wellness. The company emphasizes direct customer engagement and experiences in its stores, and it has developed a significant online presence.
- Product Sales in Retail Stores
- E-commerce Sales
- Membership Programs
The company focuses on premium pricing strategies to enhance brand perception and maintain quality.