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lululemon is a leading athletic apparel company known for its high-quality yoga pants, leggings, shorts, and performance apparel. Founded in 1998 in Vancouver, Canada, lululemon has developed a strong presence in the activewear market, promoting a healthy, active lifestyle through its products and community initiatives. With stores in over 500 locations worldwide, lululemon continues to expand its product line and influence in the fitness industry.
| Category | Services Offered |
|---|---|
| Clothing | High-quality performance clothing for yoga, running, and other athletic activities. |
| Fitness Community Engagement | Events and classes to foster a healthy and active community. |
lululemon operates through a retail business model, focusing on high-quality athletic products and building community around fitness and wellness. The company emphasizes direct customer engagement and experiences in its stores, and it has developed a significant online presence.
The company focuses on premium pricing strategies to enhance brand perception and maintain quality.
