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| S.No | Threats | Strengths | Weaknesses | Opportunities |
|---|---|---|---|---|
| 1 | Intense Competition in Athleisure Market | Strong Brand Identity | High Price Point | Expansion into Global Markets |
| 2 | Economic Instability | Innovation in Performance and Style | Limited Product Line Diversity | Partnerships with Fitness Influencers and Studios |
| 3 | - - | Sustainability Commitment | - - | Growth in E-commerce |
lululemon is recognized globally for its premium quality athletic apparel and lifestyle products, which fosters strong customer loyalty. This distinct brand identity allows lululemon to command higher prices and cultivate a dedicated consumer base that associates the brand with performance, style, and health consciousness.
The premium pricing of lululemon's products can limit its customer base to affluent consumers, leaving out budget-conscious shoppers. This reliance on high-value consumers may pose risks during economic downturns when discretionary spending decreases.
With increasing demand for athleisure apparel worldwide, lululemon has the opportunity to broaden its international presence by entering emerging markets where fitness trends are on the rise.
lululemon faces fierce competition from both established and emerging brands in the athleisure sector. Competitors aggressively price their products and offer similar functionalities, which could erode lululemon's market share.
