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Turo - Company Profile

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Turo is a peer-to-peer car sharing platform that connects car owners with renters, allowing users to rent cars directly from individuals rather than rental companies. Founded in 2010, Turo has grown rapidly and now operates in thousands of cities across the U.S. and internationally, providing a unique and cost-effective alternative for travelers and car enthusiasts alike.

Core Products and Services
Car Listings
  • Diverse range of vehicles from everyday cars to luxury and unique models
  • User-friendly platform for searching, booking, and managing rentals
Insurance Options
  • Comprehensive insurance coverage for both car owners and renters
  • Flexible protection plans to ensure a safe rental experience
Customer Support
  • 24/7 customer service to assist with bookings and inquiries
  • Community forums and resources for user tips and advice
Service Categories
Category Services Offered
Car Rentals Peer-to-peer car sharing for short-term and long-term rentals.
Insurance Services Insurance coverage options for users to protect against damages and theft.
Community Engagement User reviews and ratings to foster trust and transparency among users.
Business Model

Turo operates a commission-based model where car owners earn money by renting out their vehicles, while Turo takes a percentage of each transaction. This model not only empowers vehicle owners but also offers renters a wider selection of cars at competitive prices.

  • Commission from rentals
  • Insurance premium fees
  • Partnerships with local businesses for promotions

Turo's innovative platform leverages technology to disrupt the traditional car rental industry, tapping into the sharing economy.