Consainsights logo

Candy Market Size, Share, Industry Trends and Forecast to 2030

Candy Market Research Report – Segmented By Region (North America, Europe, Asia-Pacific, Middle-East & Africa, Latin America) – Analysis on Size, Share, Trends, COVID-19 Impact, Competitive Analysis, Growth Opportunities and Key Insights from 2019 to 2030.


  • Published date -30th Jan 2024

  • Formats -PDF, CSV

  • Region -Global

Candy Market Size & CAGR

The global candy market size was valued at USD 124.3 billion in 2023 and is projected to reach USD 165.8 billion by 2030, with a Compound Annual Growth Rate (CAGR) of 4.1% during the forecast period. The forecast growth rate from 2023 to 2030 indicates a steady increase in consumer demand for sweet treats worldwide.

COVID-19 Impact on the Candy Market

The COVID-19 pandemic had a significant impact on the candy market, leading to disruptions in the supply chain, changes in consumer behavior, and fluctuations in sales. During the pandemic, lockdowns and restrictions affected manufacturing and distribution, causing temporary closures of candy factories and retail outlets. However, as restrictions eased and consumer spending gradually recovered, the market witnessed a resurgence in demand for confectionery products.

Candy Market Dynamics

The candy market is driven by factors such as changing consumer preferences, product innovation, marketing strategies, and seasonal trends. Manufacturers focus on introducing new flavors, packaging, and product formats to attract consumers and maintain market competitiveness. The market dynamics also include challenges such as raw material availability, regulatory compliance, and environmental sustainability concerns.

Segments and Related Analysis of the Candy Market

The candy market is segmented based on product type, distribution channel, and region. Product segments include chocolate confectionery, sugar confectionery, gum, and mints. Distribution channels include supermarkets/hypermarkets, convenience stores, online retailers, and others. Regional analysis provides insights into market trends, consumer preferences, and growth opportunities in key regions.

Candy Market Analysis Report by Region

Asia Pacific Candy Market Report

The Asia Pacific candy market is witnessing robust growth due to rising disposable incomes, urbanization, and changing lifestyles. Countries like China, India, Japan, and South Korea are major contributors to market revenue. Key trends include the popularity of premium and imported candies, increasing online sales, and a focus on health-conscious confectionery products.

South America Candy Market Report

The South America candy market is characterized by diverse consumer preferences, traditional confectionery recipes, and the influence of cultural celebrations. Brazil, Argentina, and Colombia are key markets in the region. Market growth is driven by affordability, product variety, and strategic partnerships with retailers.

North America Candy Market Report

North America is a mature market for candies, with a high consumption rate per capita. The region is known for its innovation in flavors, textures, and packaging designs. The United States and Canada lead the North American candy market, with a focus on seasonal promotions, organic ingredients, and sustainable practices.

Europe Candy Market Report

Europe's candy market is characterized by a wide range of traditional and artisanal confectionery products. Countries like Germany, the UK, France, and Italy are key players in the European market. Market trends include the demand for natural ingredients, sugar-free options, and personalized gifting solutions.

Middle East and Africa Candy Market Report

The Middle East and Africa region have a growing demand for candies, driven by a young population, increasing tourism, and festive occasions. Countries like the UAE, Saudi Arabia, and South Africa are prominent markets for candy consumption. Market dynamics include the influence of global brands, local confectionery traditions, and the rise of e-commerce platforms.

Candy Market Analysis Report by Technology

Technological advancements in the candy industry include automation in manufacturing processes, smart packaging solutions, digital marketing strategies, and online sales platforms. Companies are leveraging technology to enhance product quality, optimize supply chain management, and engage with consumers through personalized experiences.

Candy Market Analysis Report by Product

Candy products are categorized into various segments such as chocolate confectionery, sugar confectionery, gum, mints, and specialty confections. Each product segment offers unique flavors, textures, and packaging options to cater to diverse consumer preferences. Product innovation, ingredient sourcing, and product positioning are critical factors in driving market growth and capturing market share.

Candy Market Analysis Report by Application

The application of candies extends beyond direct consumption to include gifting, snacking, baking, and decoration. Candies are used in celebrations, festivals, holidays, and special occasions to evoke joy, sweetness, and nostalgia. The versatility of candies in various applications creates opportunities for product differentiation, brand positioning, and market expansion.

Candy Market Analysis Report by End-User

The end-users of candies include individuals of all age groups, households, businesses, and institutions. Consumers purchase candies for personal consumption, gifts, retail resale, events, and hospitality purposes. End-users' preferences influence product trends, packaging designs, pricing strategies, and promotional activities in the candy market.

Key Growth Drivers and Key Market Players of the Candy Market and Competitive Landscape

Key growth drivers of the candy market include innovation in flavors, packaging, and marketing, increasing disposable incomes, expanding retail distribution channels, and the popularity of premium and organic products. Key market players in the candy industry include:

  • Mars, Incorporated
  • Hershey Company
  • Nestlé S.A.
  • Ferrero Group
  • Mondelez International
  • Haribo GmbH & Co. KG

Candy Market Trends and Future Forecast

The candy market is witnessing trends such as the rise of premium and artisanal confections, the demand for healthier and functional candies, sustainability initiatives, and personalized packaging options. Future forecast indicates a shift towards online sales, customized products, clean label ingredients, and eco-friendly packaging in response to changing consumer preferences and industry regulations.

Recent Happenings in the Candy Market

Recent developments in the candy market include collaborations between manufacturers and retailers, product launches, acquisitions, and investments in sustainable practices. Companies are focusing on expanding their product portfolios, reaching new consumer segments, and adapting to emerging market trends to maintain their competitive edge in the dynamic candy industry.

Related Industries

    Candy Market FAQs

    What is the market size of the Cloud Computing industry?

    The global cloud computing market size was valued at $371.4 billion in 2020 and is expected to reach $832.1 billion by 2025, growing at a CAGR of 17.5% during the forecast period.

    What are the key market players or companies in the Cloud Computing industry?

    Some of the key market players in the cloud computing industry include Amazon Web Services (AWS), Microsoft Azure, Google Cloud Platform, IBM Cloud, Oracle Cloud, Salesforce, VMware, Alibaba Cloud, and SAP.

    What are the primary factors driving the growth in the Cloud Computing industry?

    The primary factors driving the growth in the cloud computing industry include the increasing adoption of IoT, AI, and big data technologies, the need for cost-effective IT solutions, the rise of remote work trends, and the scalability and flexibility offered by cloud services.

    Which region is identified as the fastest-growing in the Cloud Computing industry?

    Asia Pacific is identified as the fastest-growing region in the cloud computing industry due to the rapid digital transformation initiatives, increasing investments in cloud infrastructure, and the growing adoption of cloud services among enterprises in countries like China, India, and Japan.

    Does ConsaInsights provide customized market report data for the Cloud Computing industry?

    Yes, ConsaInsights provides customized market report data for the Cloud Computing industry based on the specific requirements and needs of clients. Customized reports can include industry analysis, market trends, competitive landscape, company profiles, and more.

    What deliverables can I expect from this Cloud Computing market research report?

    Some of the deliverables you can expect from the Cloud Computing market research report include market size and forecast, competitive analysis, industry trends, market segmentation, key market players and their strategies, growth opportunities, and regulatory analysis.