Teeth Whitening Market Size, Share, Industry Trends and Forecast to 2030

Teeth Whitening Market Size & CAGR in 2021

The global teeth whitening market is estimated to have a growth rate of 5.8% CAGR from 2021 to 2026. As a result, the market is projected to reach a value of USD 7.4 billion by the end of 2021.

COVID-19 Impact on the Teeth Whitening Market

The COVID-19 pandemic had a mixed impact on the teeth whitening market. While there was a temporary decline in demand for cosmetic dentistry procedures including teeth whitening due to the lockdowns and restrictions in place, the market has since rebounded as people seek to improve their appearance after prolonged periods of staying at home.

Teeth Whitening Dynamics

The teeth whitening market is driven by factors such as the increasing focus on personal appearance, rising disposable income, and growing awareness about oral hygiene. Technological advancements in teeth whitening products and treatments are also contributing to the market growth.

Segments and Related Analysis

The teeth whitening market can be segmented based on product type, distribution channel, and region. Product types include whitening toothpaste, whitening strips, whitening gels, and professional treatments. The distribution channels for teeth whitening products include retail stores, online platforms, and dental clinics.

By Region Analysis

The teeth whitening market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is expected to dominate the market due to the high demand for cosmetic dentistry procedures and the presence of key market players in the region.

Key Market Players and Competitive Landscape

Some of the key players in the teeth whitening market include Colgate-Palmolive Company, Procter & Gamble, Unilever, GlaxoSmithKline plc, Johnson & Johnson, Henkel AG & Co. KGaA, and Church & Dwight Co., Inc. The market is highly competitive with companies focusing on product innovation and marketing strategies to maintain their market position.

Recent Happenings in the Teeth Whitening Market

In recent years, there has been a trend towards natural and organic teeth whitening products as consumers become more conscious of the ingredients used in oral care products. Additionally, the rise of direct-to-consumer teeth whitening kits has changed the landscape of the market, making teeth whitening more accessible and affordable for consumers.