Lingerie Market Size, Share, Industry Trends and Forecast to 2030

Lingerie Market Size & CAGR

The Lingerie market is expected to reach a size of USD 50 billion by 2023, with a Compound Annual Growth Rate (CAGR) of 5.7%. The forecast growth rate from 2023 to 2030 is projected to be around 6.2% annually.

COVID-19 Impact on the Lingerie Market

The COVID-19 pandemic had a significant impact on the Lingerie market, leading to disruptions in the supply chain, changes in consumer behavior, and temporary closures of retail stores. As people spent more time at home, there was a shift towards comfortable and lounge wear, impacting the demand for traditional lingerie items.

Lingerie Market Dynamics

The Lingerie market dynamics are influenced by factors such as changing fashion trends, increasing awareness of body positivity, and the rise of sustainable and ethical fashion practices. Market players are focusing on innovation, customization, and digitalization to meet the evolving needs of consumers.

Segments and Related Analysis of the Lingerie Market

The Lingerie market can be segmented into categories such as bras, panties, sleepwear, and shapewear. Each segment caters to different consumer preferences and requirements, with a focus on design, comfort, and functionality.

Lingerie Market Analysis Report by Region

Asia Pacific Lingerie Market Report

The Asia Pacific region is a key market for lingerie, with countries like China, Japan, and India driving growth. Increasing disposable income, changing lifestyle trends, and the influence of Western fashion contribute to the expansion of the lingerie market in this region.

South America Lingerie Market Report

South America is an emerging market for lingerie, with Brazil being a significant player in the region. Cultural diversity, unique fashion preferences, and growing awareness of body positivity shape the lingerie market in South America.

North America Lingerie Market Report

North America is a mature market for lingerie, with the United States leading in terms of consumption and innovation. E-commerce penetration, celebrity endorsements, and inclusive sizing policies drive the growth of the lingerie market in North America.

Europe Lingerie Market Report

Europe has a rich heritage in lingerie craftsmanship, with countries like France and Italy renowned for their luxury lingerie brands. Sustainable practices, premium quality materials, and innovative design concepts characterize the lingerie market in Europe.

Middle East and Africa Lingerie Market Report

The Middle East and Africa region exhibit a growing demand for lingerie, driven by changing socio-cultural norms, increasing urbanization, and a rising emphasis on personal grooming. Local and international brands cater to diverse consumer preferences in this region.

Lingerie Market Analysis Report by Technology

The adoption of technology in the lingerie market is increasing, with trends like smart fabrics, 3D body scanning, and virtual fitting rooms gaining popularity. These technological advancements enhance the shopping experience, promote customization, and improve size accuracy for consumers.

Lingerie Market Analysis Report by Product

The lingerie market offers a wide range of products such as bras, panties, sleepwear, shapewear, and accessories. Each product category serves specific needs and preferences of consumers, with options for different body types, occasions, and style preferences.

Lingerie Market Analysis Report by Application

Lingerie products are used for various applications such as everyday wear, special occasions, sports and fitness activities, maternity, and post-surgery recovery. The versatility of lingerie products allows consumers to choose based on comfort, functionality, and aesthetic appeal.

Lingerie Market Analysis Report by End-User

The end-users of lingerie products include women, men, and children, with each segment having specific requirements and design preferences. The growing influence of gender-neutral and inclusive fashion trends is expanding the target audience for lingerie brands.

Key Growth Drivers and Key Market Players of Lingerie Market

Some of the key growth drivers in the lingerie market include changing consumer preferences, increasing demand for sustainable and ethical fashion, and the rise of online shopping platforms. Key market players in the lingerie industry include:

• Victoria's Secret
• Hanes Brands
• Calvin Klein
• La Perla
• Agent Provocateur

Lingerie Market Trends and Future Forecast

The future of the lingerie market is shaped by trends like body positivity, inclusivity, sustainability, and technological innovation. Seamless integration of online and offline retail channels, customization options, and size diversity are expected to drive growth in the lingerie industry.

Recent Happenings in the Lingerie Market

1. Victoria's Secret announced a rebranding strategy focusing on inclusivity and diverse body types. 2. Hanes Brands introduced a new line of eco-friendly lingerie made from recycled materials. 3. Calvin Klein launched a virtual fitting room experience for online shoppers to find their perfect bra size. 4. La Perla collaborated with a luxury lifestyle brand to create a limited edition lingerie collection. 5. Agent Provocateur opened a flagship store in a major fashion capital, showcasing its latest lingerie designs.