Neck Pillow Market Size, Share, Industry Trends and Forecast to 2030

Neck Pillow Market Size & CAGR in 2021

The global neck pillow market is projected to have a Compound Annual Growth Rate (CAGR) of 5.2% in 2021. The market size is estimated to reach USD 1.5 billion by the end of the year.

COVID-19 Impact on the Neck Pillow Market

The COVID-19 pandemic had a significant impact on the neck pillow market globally. With travel restrictions and lockdowns in place, the demand for neck pillows, which are commonly used during travel, decreased sharply in 2020. However, as travel restrictions started to ease and people adapted to the new normal, the market saw a gradual recovery in 2021.

Neck Pillow Dynamics

The neck pillow market is driven by factors such as increasing awareness about the importance of neck support during travel, rising demand for ergonomic and comfortable travel accessories, and the growing adoption of premium quality pillows. Additionally, the market is also influenced by trends in the tourism and hospitality industry, as well as advancements in material technology for neck pillow manufacturing.

Segments and Related Analysis

By Product Type:

• Memory Foam Neck Pillows
• Inflatable Neck Pillows
• Buckwheat Neck Pillows
• Microbead Neck Pillows

By Distribution Channel:

• Online Retail
• Offline Retail

By Region Analysis

The neck pillow market is segmented into regions including North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa.

North America is anticipated to lead the market due to high consumer awareness, while Asia-Pacific is expected to witness the fastest growth owing to the increasing number of travelers and rising disposable incomes in the region.

Key Market Players and Competitive Landscape

Some of the key players in the neck pillow market include Tempur Sealy International, Inc., Samsonite International S.A., American Tourister Inc., and Lewis N. Clark. These companies are focusing on product innovation, strategic partnerships, and expanding their distribution networks to gain a competitive edge in the market.

Recent Happenings in the Neck Pillow Market

In recent news, Tempur Sealy International, Inc. launched a new line of travel neck pillows with advanced memory foam technology to enhance comfort and support for travelers. Additionally, Samsonite International S.A. introduced a range of inflatable neck pillows with built-in massage features for added relaxation during travel.